Business is a lot like politics; once the people cast their vote you are either in or out. The hardest, gut-wrenching thing about people is that you will never know what they will say until they have said it.
You have done all the research, quantified the data into various colourful charts and graphs, and you are now tempted to predict what people will say.
I hate to tell you this, but if I were you I would rather stick my head in the beehive and see what is going on inside.
Good questions lead to good answers, and by asking the target market good questions you can quickly determine if there is a demand for this fantastic new product or service everybody needs so badly.
The most important discipline and skill you will need for this exercise is to provide as much need-to-know information to the potential clients without giving it all away.
There is no copyright protection for ideas, and if you don’t play smart you will see your great invention published before you even completed your market research.
Although there are few things not yet discovered or invented, you might find yourself “inventing the wheel”. If this happens there will be no concrete information at your disposal to determine if it will sell. How will people know they need something they have never seen before?
The risk (sticking your in the beehive) is part of what defines entrepreneurship. Good entrepreneurs do their homework and sell the product. They worry about the rest later. If you have the information at your disposal, the risk is too high, and it is likely to fail, forget about it. But, if there is no information to make sound decisions you have to take your idea to the market and get someone to pay for it.
What really matters is that you commercialise you IDEAS and get them to the market.
Will someone pay for it? I don’t know, and neither will you until you try and sell it. You might end up being the next Bill Gates.
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